I am used to working in teams. Up to last September my main job for years was building and scaling design teams. I had the fortune to engage with companies from all sizes and got to work alongside the best individuals in our tiny corner of the UX industry down here in Miami. So it is fair to say that after years of developing procedures, implementing feedback loops across product, design and development teams and tracking velocity, it was a big departure for me to step down from those types of roles to go at it solo.
They say that if you’re constantly repeating a process, there’s a good opportunity for automation. And that is truer than ever in an era that focuses on areas like rapid development, machine learning and AI. As designers though, we often quietly struggle with doing things a certain way with the only excuse that we’ve been doing things that way forever.
I’m sure you’ve noticed that the acronym UX is used more and more these days. While User Experience is not a term that only applies to an app development lifecycle, more often than not we refer to it as such. As the world becomes more aware of “UX” as a keyword, its true meaning gets blurred while hiring managers and recruiters struggle to build a solid team.
Working as a Creative Director for a mobile application development company, I am constantly having to envision user experiences for many projects at a time. One of the biggest challenges about the business isto understand your client's needs, explore their ideas, improve their vision and canalize their focus based on your research and expertise.